Digital Experience Manager
LEHIGH HANSON, INC.
Implement analytics to evaluate customer behavior, application performance, operational metrics, and competitive market position to inform business development decisions on digital portfolio. Spearhead all aspects of digital marketing to ensure consistent branding across all channels.
- Generated $7.5 million in monthly sales leads through strategic use of Google My Business and accurate location information for the website.
- Earned the corporate website a nomination for the Progress – Sitefinity Website of the Year due to excellent visual design, content, layout and navigation, innovation, complexity, and internet presence.
- Executing the North American roll-out of a global business-to-business (B2B) customer portal and mobile application.
- Increased traffic on the corporate website by 40%.