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Summary

Repeated success directing digital business strategies with established and emerging technologies to transform companies’ online presence, digital marketing strategies, and overall user experience. Solid history of launching global initiatives that maximize revenue, increase technology adoption, improve efficiency, and streamline processes. Talent for providing analytics and digital solutions that guide executive-level decision-making to surpass company objectives. 

Highlights of Expertise

  • Team Building & Leadership
  • Digital, Web, & Mobile Strategy
  • Vendor, Supplier, & Client Relations
  • Cross-Functional Collaboration
  • Full-Cycle Project Management
  •  Business Planning & Development
  • Product & Technology Launch
  • Predictive Analytics & Solutions Development
  • Software & Application Life-Cycle Management

Professional Experience

20142020

Digital Experience Manager

LEHIGH HANSON, INC.

Implement analytics to evaluate customer behavior, application performance, operational metrics, and competitive market position to inform business development decisions on digital portfolio. Spearhead all aspects of digital marketing to ensure consistent branding across all channels.

  • Generated $7.5 million in monthly sales leads through strategic use of Google My Business and accurate location information for the website.
  • Earned the corporate website a nomination for the Progress – Sitefinity Website of the Year due to excellent visual design, content, layout and navigation, innovation, complexity, and internet presence.
  • Executing the North American roll-out of a global business-to-business (B2B) customer portal and mobile application.
  • Increased traffic on the corporate website by 40%.

Business Systems Manager - Digital Team

LEHIGH HANSON, INC.

Revolutionized the company’s digital footprint by developing a strategic plan for implementing a transformative B2B engagement platform. Streamlined processes by executing online ordering functionality and logistics scheduling using Agile principles. Optimized digital marketing initiative results by tracking conversion rates, integrating a customer relation management (CRM) system, and automating much of the marketing process.

  • Secured $4+ million in capital funding for business cases by strategically replacing legacy B2B platforms with Insite Commerce.
  • Increased customer adoption of digital initiatives by an average of 23% monthly by improving the user experience.
  • Transformed company’s analytics from descriptive to predictive analytics and improved data visualization via Tableau.
20112014

Sole Proprietor

MY IT ASSOCIATES

Consulted with individuals to determine their digital needs and to develop customized solutions. Fostered judicious business decisions for the practical application of technology to business challenges and objectives by integrating data analytics. Administered support for practice management software and integrated the software with online billing and scheduling.

  • Effectively improved services while reducing costs by promoting cloud-based services.
  • Significantly increased efficiency of clients’ daily business operations.
20072011

Enterprise Platforms Manager

COMMERCIAL METALS COMPANY

Prudently managed the web portion of a multimillion-dollar international IT applications budget. Integrated SharePoint portals with SAP Enterprise and Oracle portals to ensure user-friendly access to key business software and documents across all levels of the company.

  • Improved value in Microsoft Spend and reduced IT software footprint by planning and executing a global digital initiative for collaborative web services using .NET, SharePoint, Lync, Biztalk, and Project.
  • Developed a detailed and practical roadmap for a B2B portal project.
20022007

eCommerce Marketing Manager

WALCO INTERNATIONAL, INC.

Created a digital medium to build solid, long-lasting relationships with customers that ensure customer engagement, satisfaction, and loyalty. Pioneered a new business-to-customer (B2C) eCommerce system as a channel for direct sales. Successfully promoted the business’s digital offerings at trade shows through strategic marketing.

  • Multiplied online B2B orders by 400% in the first year.
  • Expanded market share by 12% through strategic ordering system and marketing improvements.
  • Bolstered online adoption of the eCommerce system by designing effective marketing plans and promotional campaigns.
  • Transformed the highly successful rewards/loyalty program into an integrated, web-based application for management and redemption.
    20022002

    Independent Consultant

    GLOTEL and 1099

    Contracted for user interface development, web development, and requirements writing. Lured out of consulting by Walco International based on a successful consulting engagement.

    19982002

    Software Engineer, User Interface/Usability

    PRACTITIONERS PUBLISHING COMPANY

    Responsible for the presentation of PPC’s software products. Coded DemoShield front-ends for multi-software installs, which InstallShield asked to use in their marketing showcase. Developed a context-sensitive HTML Help system that was recognized by the Society for Technical Communication.

    19971998

    Technical Documentation Analyst

    ALCON LABORATORIES, INC.

    Hired to develop context-sensitive help system for WinIvy software.  After project was canceled, re-focused on document management strategies and supporting a decentralized publishing process for Alcon’s Intranet.

    19961997

    Winhelp Developer

    SABRE DECISION TECHNOLOGIES

    Hired to develop context-sensitive help systems; developed my own VBA toolset to develop 32-bit help systems.

    19941996

    On-Line Support Editor

    AST COMPUTER

    Proposed, initiated and defined the creation of AST's On-Line Support Team, which pioneered an on-line presence that reduced customer support calls by 34%. Managed and trained writers for on-line support team; trained on all laptop, desktop and server products.